Green Vinyl

The Verge
As a reader of our blog, you might have been with us from the start and have quite an idea of the highs and the hurdles during Wheel's journey. We've held off publicity for a long time, but as the building process is flowing, we now feel more confident in sharing our story. The Verge published an in-depth piece about us, which you can read via this link:
Harm Theunisse, Berend en Peter Kolkman, and project engineer Pieter van Ettro next to the Green Vinyl Record moulding machine, and a Wheel 2.
Green Vinyl Records
Berend and I visited the plant of the Green Vinyl Records innovation project in Asten. Harm Theunisse, the initiator, spent the past 6 years developing a new technology to make records. The Green Vinyl Record project aims to reduce the carbon footprint and improve the quality of records. The use of harmful pvc is replaced by eco-friendly PET, and a smart injection moulding process uses 90% less energy than a conventional vinyl pressing plant.
Harm Theunisse proudly demonstrated a hight-tech setup that pushes out perfect records in less than 20 seconds. In the same cycle, labels are printed on both sides of the record.
At first glance, the Green Vinyl Record records looks like a normal 180 gram vinyl record. We brought a Wheel 2 to test the GVR records and were astonished by their quality. Straight from the moulding machine, the Green Vinyl Records were the flattest we've ever seen. They were also impressively silent. GVR records can easily be produced in any opaque or translucent color, or deep black, but the transparent records we tested were absolutely crystal clear, audibly and visually. Because of the new 'vinyl' formula, a Green Vinyl Records is 8 times more durable than a conventional record.
There's much more to say about the Green Vinyl Record, but new Wheel owners will soon be able to see and hear for themselves; The transparent record that we bundle with each Wheel will soon be a Green Vinyl Record. Check out
Thank you for your ongoing support,
Peter and team Wheel